Packaging plays a vital role in keeping soft chews safe and nutritious and provides your customers with important information, such as ingredients and dosing guidelines.

Plus, it’s the first impression of your product and can factor into customers’ buying decisions.

Types of Soft Chew Packaging

When selecting packaging, you should consider various factors, including durability, preservation, convenience and sustainability. Different soft chew packaging types offer unique benefits, from ensuring freshness to enhancing portability and ease of use. Let’s explore the three most common types of soft chew packaging.

Plastic Jars

Plastic jars offer flexibility in the quantity of chews they can hold, including options like 30, 60 or 120 chews. They also come with various types of cap liners and seals to ensure product safety and freshness. Benefits of selecting a plastic jar for your soft chews include their durability, resistance to temperature changes, ease of shipping, increased product protection, cost effectiveness and recyclability.

Stand-Up Reusable Pouches

One of the newer packaging options in the market, stand-up reusable pouches (SURPs) are airtight, fully printable, and available in matte or glossy finishes. In addition to providing a strong barrier against oxygen and moisture to maintain nutritional value, other benefits of SURPs include their ease of opening and resealing, extended freshness, break-resistance, and they are space saving and lightweight for the customer.

Cans

Soft chew cans are available in aluminum and tin. Each material has unique advantages that cater to different products. Aluminum cans are lightweight with excellent barrier properties that keep food fresh and extend shelf life. Tin cans are heavier and more robust, offering strong protection.

Things to Consider When Selecting the Right Soft Chew Packaging for Your Product

Choosing the right packaging for your soft chews goes beyond aesthetics – packaging plays a crucial role in product preservation, consumer convenience and brand identity. Factors to weigh when choosing the perfect packaging include:

• Sustainability: Eco-friendly packaging helps reduce pollution and can enhance a brand’s reputation.
• Ease of Use: Packaging should be convenient to use and store, ensuring a better customer experience and increased customer loyalty.
• Preservation: Choose packaging that protects and preserves product freshness and nutritional value.
• Shipping: Lightweight and durable packaging options improve shipping efficiency and reduce costs.
• Customizability: The ability to showcase your branding, and provide ingredient lists and nutritional information.
• Cost-Effectiveness: Packaging should provide adequate protection while fitting within your manufacturing budget.

Let’s talk a little more about sustainability. Just as pet ownership continues to rise, so do pet owners’ desires to be more eco-friendly in their purchases. By using sustainable soft chew packaging solutions – such as biodegradable, recyclable or compostable materials – you can minimize your carbon footprint and reduce waste that contributes to pollution, while meeting the growing consumer demand for environmentally responsible products. Sustainable soft chew packaging demonstrates your brand’s commitment to both animal welfare and environmental health, creating a positive image that resonates with environmentally conscious consumers.

Choosing the right soft chew packaging for your product is essential for maintaining freshness, ensuring ease of use and helping to close the sale. Whether opting for plastic jars, SURPs or tin or aluminum cans, understanding the benefits of each packaging type can help make an informed decision that meets your business needs and the wants of the consumer.